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WeedWeek, the go-to media company for diverse cannabis news, announced a collaborative partnership with the market research firm, SoapBoxSample, creating a council consisting of thought leaders and influencers in the cannabis space. The council will provide insight into the fast-evolving landscape allowing followers to keep their fingers on the pulse of the industry.
SoapBoxSample continues to expand its leadership and position within the cannabis space not only as a research provider but as a collaborative influencer for brands, ancillary businesses and anyone looking to grow and build a cannabis business or brand.
“It’s so exciting working in a space driven by belief and passion. The opportunity to help businesses survive and thrive in such an explosive industry is not only fulfilling but exhilarating,” said SoapBoxSample COO, Jacqueline Rosales. “Every day is something new - a new challenge and a new opportunity. It’s exciting to see the immediate impact of our work helping clients.”
WeedWeek and SoapBoxSample came together on the heels of NECANN, the largest Cannabis Convention on the East Coast with more than 100 speakers, 300 exhibitors, and approximately 10,000 attendees. Jacqueline Rosales’ session entitled, “When Patients Become Customers: How Understanding Consumer Types Can Help Your Cannabis Business Survive the Green Rush”, explained how business owners and decision makers can better understand consumer needs and wants through the use of research.
The WeedWeek Council’s responses and ideas will appear in a dedicated section of the WeedWeek newsletter. The council will be comprised of 25-30 people from various backgrounds and expertise in the green space and members are selected based on a competitive application process.
WeedWeek was founded in 2015 by Alex Halperin when he saw a need for a media company covering the many facets of the cannabis industry. Helperin, a successful journalist who has written for Washington Post, LA Times, Huff Post, Hightimes and Business Insider also runs ReCharge Events as well as a podcast. WeedWeek covers politics, law, culture, health, and business as they relate to cannabis.
"WeedWeek Council is an exciting new way WeedWeek will share exclusive insights on the green rush with our thousands of readers," said Alex Halperin.
SoapBoxSample has been actively conducting cannabis research since 2016 and continues to expand its offerings. Most recently, SoapBoxSample launched the CANNApinon poll, a national bi-weekly survey of cannabis consumers whose insights enable industry-specific details on consumer needs and wants for dispensaries, growers, media companies, food and beverage producers, distributors, and the cannabis beauty industry.
WeedWeek and SoapBoxSample are now accepting applications for membership to the WeedWeek Council. To apply, click here: https://isa.decipherinc.com/survey/selfserve/53b/190402#?
About SoapBoxSample
You Don't Know What You Don't Know. Brands need insights that lead to great ideas. We help you turn your business questions into actionable insights. Whether your company is a legacy brand or part of an emerging market like cannabis, we have a suite of customizable research tools for any project size. Our team of super likable humans combines decades of research experience with a nimble and disruptive start-up mindset.
We believe in making your life easier, saying no even when you don’t want to hear it and giving you a research experience that improves your business’ bottom line. Offering a FRESH blend of research and technology, our suite of services includes community insight platform (icmib); mobile missions; passive metering; online data collection; and full-service design and analytics. To learn more about SoapBoxSample visit www.SoapBoxSample.com
About WeedWeek
Founded by award-winning journalist Alex Halperin, WeedWeek's free newsletters aggregate the latest developments in cannabis politics, business, health and science, law and culture. And the podcast features interviews with the most interesting voices in the space. Smart, credible and free, WeedWeek is the best way to keep up with the green rush. Subscribe at WeedWeek.net.
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