StandPoint WINS AMY Award for Marketer of the Year

StandPoint WINS the AMY Award for Marketer of the Year
Company’s Proprietary SCORE Concept Development Approach Gains Accolades

ATLANTA- StandPoint was honored to win the AMY Award for Marketer of the Year in the Market Research Innovation category.  The award was presented at the American Marketing Association’s annual event in Atlanta, Georgia.  The award recognized StandPoint’s proprietary SCORE (Scope, Consult, Originate, Refine, and Evaluate) concept development approach and the company’s TeamBuilder™ online assessment. The AMY award is presented annually by the American Marketing Association (AMA). 

The project submitted for this award demonstrated how SCORE was successful in creating new product concepts during a co-creation exercise for Kimberly-Clark.  This unique approach brought product developers and end-users together to uncover needs, and to develop solutions.  The process was highly collaborative, fast-paced, and inspiring. 

Unique to SCORE is StandPoint’s TeamBuilder™ online assessment tool.   It analyzes a potential study participant’s cognitive style and enables StandPoint to screen and hand-select participants based on their natural gifts and abilities.   The result is an increase in the engagement and productivity of research respondents, the quality and quantity of original ideas, and the high value for the client’s research investment.

For more information on StandPoint email Kip Creel at [email protected] or call 770.270.4800770.270.4800. Or, visit www.standpointgroup.com

 

About StandPoint

StandPoint enables smart brand, product, and service development decisions by bringing the customer’s voice and ideas to our client’s decision making.  Our approaches create the knowledge to answer tough questions and take action.

Fact-based, not fact-filled, StandPoint’s concise deliverables build confidence in strategic decisions and organizational change.  And, our team of real-world business specialists offers informed recommendations that shape our clients’ future direction.

What do our clients say? Over the past five years, more than 95 percent of StandPoint’s deliverables have received top client marks for actionability.