Virtual Incentives’ Michelle Andre Wins 2015 Best in Biz Award

Michelle Andre, vice president of marketing for Virtual Incentives, has been named a winner in the Marketing Executive of the Year category in the Best in Biz Awards, the only independent business awards program judged by members of the press and industry analysts. She won the award for her leadership in creating innovative, integrated marketing programs for B2B technology companies.

“What impressed me about this year’s entries was their depth, variety and energy,” said Dale Dauten, having served on every judging panel during the past five years of Best in Biz Awards. “Studying these entries, you feel the rush of relentless creativity. Hang on for the ride – the engine of innovation is racing ahead.”

After joining the Virtual Incentives team in October, Michelle was recently honored in the Stevie Awards, an international award program for women in business. In her current role, she works to ensure that marketing goals align with organizational objectives. Her integrated marketing strategy will drive effective communications to company customers across all outreach platforms. Prior to joining the company, she held executive and management level marketing positions in a variety of industries, with experience both on the corporate and agency sides.

The fifth annual program in North America boasted the highest number of submissions to date. More than 600 entries were received this year, from a wide array of public and private companies of all sizes and from a variety of industries and geographic regions in the U.S. and Canada.

Winners of Best in Biz Awards 2015 were determined based on scoring from an independent panel of 46 judges from highly recognized newspapers, business, consumer and technology publications, radio outlets, and analyst firms. In addition to the numerous judges returning from previous panels from years 2011 – 2014, this year’s judging panel included several worthy additions to the high-profile group. The panel included contributors to ABC, About.com, Bloomberg Businessweek, Buffalo News, Business News Daily, Chip Design Magazine, Computerworld, Consumer Affairs, CRN, ECT News Network, eWeek Channel Insider, Fast Company, Fierce Online Video, Forbes, FOX News Latino, Hartford Business Journal, Inc. Magazine, InfoRisk Today, Information Week, King Features Syndicate, L.A. Biz, MediaPost, Motley Fool, PE HUB, Phoenix Business Journal, Portland Business Journal, ReadWriteWeb, San Jose Mercury News, Silicon Valley Business Journal, Small Business Digest, South Florida Business Journal, Tech Cocktail, Wired, Woman’s Day and Xconomy.

For a full list of gold, silver and bronze winners in Best in Biz Awards 2015, visit: http://www.bestinbizawards.com/2015-winners.
 

About Virtual Incentives
Virtual Incentives is the leading provider of Visa® virtual accounts and Visa® Reward Cards serving the incentives market. The company offers a prepaid platform powered by a simple, fast, customizable virtual solution for the market research, consumer promotions and employee rewards spaces.
 

About Best in Biz Awards
Best in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by established members of the press and industry analysts. Best in Biz Awards honors are conferred in two separate programs annually: North America, and International. Entries will begin to be accepted in the fourth annual Best in Biz Awards International program in January 2016. Any organization worldwide may enter any of the more than 60 company, department or team, executive and product categories. For more information about the entry process and categories in the International program, please visit: http://intl.bestinbizawards.com

 

This content was originally published by Virtual Incentives . Visit their website at www.virtualincentives.com.