[WEBINAR RECORDING] Get More Out of Your Online Qual: Humanize Your Studies

Ray Fischer, CEO of Aha! The Strategic Online Qual Platform, shares the “learning” from hundreds of online qualitative studies. This webinar recording takes you through methods, tools and tactics that will help bring your qual studies to life. Ray covers study design, how to engage your respondents with a human touch, and getting the most out your studies – generating insights that go far beyond face-to-face methods.

The presentation focuses on humanizing YOU, which will in turn make respondents feel more comfortable, leading to greater honesty, candor and insights. Ray talks about going beyond open-ended Q&A and mixing up your studies with a variety of next generation tools including collage, perceptual maps, video, mobile apps and social tools. Ray also covers the art of improving client engagement to bring them closer to the findings in real-time in a way they can easily navigate and enjoy.

The discussion also spends a few minutes on “compliance”; trying to achieve super-high levels of respondent participation. Ray talks about designing and managing your studies to get participation levels over 90% and striving for the elusive 100% participation levels.

Listen today for an entertaining and informative hour of sharing, learning, and thinking on the ever-evolving world of online qualitative research.

You will: 

• Learn how to increase respondent engagement
• Get deeper human insights
• Understand the next generation of online tools

RAY FISCHER

CEO
Aha! The Strategic Online Qual Platform

Ray is a co-founder and CEO of Aha! His career began in the advertising, which led him to Pepsico where, as a marketing guy and brand manager, he got his first significant exposure and involvement in research. He had a foray into the Internet and technology world in the late 90's early 2000's. In 2002 he joined research consultancy RealityCheck, and in 2005 he was able to combine his research and technology experiences and apply them to the then very new world of online qualitative.

In 2007 he and his partners launched their first online qual platform, Living Diary, which eventually was re-built on newer technology, re-branded as Aha!, and re-launched in 2013. 2015 marked 10 years in online qual for Ray, and he and his team (and clients) continue to innovate; coming up with great new tactics, methods and approaches to making online qualitative more engaging and insightful for researchers, respondents and clients. Ray has been involved in countless online studies and loves to share his knowledge and passion with clients, prospects and anyone who happens to get stuck on an elevator with him.