[Webinar] A New Approach to Rapid Concept Screening, Optimization & Accuracy

You need to get at winning concepts faster and smarter. The pressure to innovate is relentless. Yet, marketers continue to face smaller budgets, leaner teams and shorter

Discover how to accelerate your concept development.

Through two case studies you’ll learn how to:

• Screen and optimize multiple concepts
• Predict concept potential
• Understand what works and doesn’t so you can better express ideas
• Get results faster -- Parallel and remove steps in the concept process
• Blend qual & quant techniques, plus integrate (or incorporate) mobile and user-generated video content, for immediate in the moment response