[WEBINAR RECORDING] Integrating Web and Social Data into your Market Research Strategy: Real-World Case Study with a Luxury Automotive Manufacturer

There is a wealth of social data and other information online being shared by your customers, competitors and industry thought leaders. On Twitter alone, 6000 new tweets are posted every second, totaling around 500 million tweets per day. As the deluge of data continues to multiply, how can you effectively capture and analyze this information as part of your overall market research strategy?

View this webinar recording, hosted by Netvibes in partnership with Greenbook, in which we will explore how to use diverse sources of web and social data to better understand your customers, market trends and competitors, as well as your own brand and products.

You will learn how a well-known luxury automotive manufacturer uses Netvibes analytic dashboards to: 

• Aggregate and analyze data from diverse online sources, including news, social media, blogs, forums and industry research, to identify important automotive trends
• Understand real customer needs and wants by analyzing what they are saying about specific car features and attributes, new models, brands and competitors in real time
• Compare and contrast social data with insights from other market research tools and processes, including focus groups, surveys and customer service data
• Design innovative new car features, inspired by a variety of sources, and identify potential product issues more quickly
• Gain competitive advantage over other automotive companies quickly

Speakers: 

Christian Paulsen
Business Development
Netvibes

Christian Paulsen has an extensive background in solving analytical problems around engineering and global product development. Christian has spent the last nine years working for the global French software company Dassault Systemes, of which Netvibes is one of their key brands. With a focus on helping companies solve problems in and around all things related to business processes, Christian has a keen sense for increasing efficiency and quality in both product and process. An avid skier and bicyclist, Christian resides in Portsmouth, NH with his wife and daughter.

Will Law
Senior Technical Account Manager
Netvibes

Will Law is a Senior Technical Account Manager at Netvibes and leads the implementation of monitoring and analysis projects in support of clients' market research for product development. In his 8 years at Netvibes he has enabled over one hundred Netvibes customers to leverage the Netvibes platform and has worked with clients including Coca Cola, Clorox and Pernod USA. Prior to joining Netvibes he developed higher education admissions software at Embark. Will holds a degree in Computer Science from the University of Leeds, United Kingdom and is based in New York City.

Kim Terca
Director, UX and PR
Netvibes

Kim Terca leads marketing and public relations for Netvibes, provider of Decision-Making Dashboards for Fortune 500 brands, agencies and enterprises. Prior to joining Netvibes, Kim spent her career working with tech PR agencies in Silicon Valley, leading account teams and strategizing campaigns for the world's top companies in big data and analytics software. An aspiring data geek, she enjoys using dashboards to analyze data trends to tell the story behind the numbers. Kim holds a degree in psychology from Harvard University and lives in San Francisco.