B2B International Set To Launch Consumer Market Research Agency

Hot on the heels of opening a Chicago office, btob market research specialists, B2B International, are to launch Deep See, a new consumer research agency.

 

There are lots of consumer market research companies out there, so why choose Deep See? As the name suggests, Deep See promises to go to great depths to get to the bottom of what customers really think.

Deep See is due to launch early April, and is headed in North America by Conor Wilcock out of New York. Wilcock is confident there is room in the marketplace for Deep See and relishes working on projects which will test products, seek opinions, probe customer satisfaction, assess markets, and develop pricing strategies.

B2B International, as a leading specialist business-to-business market research consultancy, has launched Deep See to establish a foothold in the wider consumer arena and to meet increasing client demand to research the whole b2b2c value chain. By using B2B International’s established global network of offices, plus researchers and fieldworkers who converse in every language imaginable, Deep See sets out to reach anyone anywhere.

It is this international scope combined with the ability and knowledge to conduct research with all aspects of a company (from internal stakeholders, through to distributors, through to consumers) that Deep See believes will differentiate it from other research agencies.

Some of the services that Deep See will offer include customer journey mapping, social media research, website benchmarking, and customer segmentation.  The former identifies each interaction that the customer encounters along each stage of the journey from cradle to grave; while Deep See’s social media monitoring tool keeps a detailed track on what is being said and written about a brand or campaign.  Deep See believes these tools are most effective when applied together as part of a wide research campaign. 

Wilcock has research experience working with clients such as DSM Manufacturing, Henkel, Honeywell, Infineon, International Paper, ITT, MasterCard, Microsoft, Molson Coors and Shell.  He says: “through Deep See’s international research and intelligent insight capabilities, we offer an added dimension. Thanks to the backing and resources of the world’s leading b2b market research consultancy, we already have a deep understanding of the whole supply chain and the issues that affect every area of a company, allowing us to analyze things in a way that other research agencies wouldn’t think of doing and offering a fresh perspective to a client’s business.”

Director, Julia Cupman, says: “Deep See is another example of the diversification and continued growth of B2B International, following 2011’s launch of our specialist creative marketing communications and brand agency B2B Marcomms, and last month’s opening of a Chicago office.”

Follow the latest developments on Twitter: @DeepSeeResearch or @B2B_Insight

 

About Deep See

www.deepseeresearch.com   Website goes live in April

Deep See’s offering includes market assessment and market entry research, segmentation research, product development research, branding research, customer satisfaction and loyalty research, pricing strategy and advertising studies.  Other tools include customer journey mapping, social media monitoring, CVP research, ethnography, and needs assessment.

 

This content was provided by B2B International. Visit their website at www.b2binternationalusa.com.