Bracket - new product development technique to understand consumer priorities

When options increase in number or complexity, traditional techniques can fall short. Bracket™ overcomes these challenges, merging a more engaging and relevant choice-based process with powerful individual-level utility scores that reveal both the rank order of choice factors and the distance between ranks.

In market research, understanding consumer priorities is critical to product development. Developing new products is more complex than ever. More than ever organizations need to cut through the cluttter, and figure out what consumers truly value. When options increase in number or complexity, traditional techniques can fall short Bracket™ overcomes these challenges, merging a more engaging and relevant choice-based process with powerful individual-level utility scores that reveal both the rank order of choice factors and the distance between ranks. Use Bracket™ to understand priorities across your target market, or to zoom in on particular segments of interest.

Marketers have traditionally used a variety of strategies to learn what people value and what they don't, from basic importance scales to more complex Max-Diff exercises. But today's complex new product development efforts often involve sifting through long lists of new concepts, features, and messaging options. Long lists typically translate into long and cumbersome surveys. Participant engagement drops, and their ability to sort out more from less important factors diminishes. You end up with little to no differentiation in the data, and that's not actionable.

This content was provided by TRC. Visit their website at www.trchome.com.