Capturing Customer Experience in the Mobile World...Instantly

Presentation by Justin Wheeler, GM Instant.ly, and Allen Vartazarian, Senior Product Manager at uSamp.

The advanced capabilities of mobile devices today empower companies to engage customers in real-time to gather rich media responses that are truly in-the-moment. Going beyond what customers have to say, we can now identify where they are, what they see, and what they hear in order to paint a more comprehensive picture of the customer's overall experience. Combining these valuable insights with behavioral data such as web browsing activity and purchasing history, companies now have unprecedented capability in identifying needle-moving strategies across the marketing, sales, and loyalty life cycle.

This content was provided by uSamp. Visit their website at www.uSamp.com.