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Dana Stanley
Greenbook’s Chief Revenue Officer
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Catching the moving targets
Presentation by Pala Kuppusamy, CEO of Research Now Mobile.
With multitude of channels available, proliferation of media screaming with brand exposures, it has become a complex world of moving targets when it comes to gaining consumer insights. In this presentation, we see some exciting applications of mobile research that are NOT just conceptual, but are being applied in the industry by some early movers.
This content was provided by Research Now. Visit their website at www.researchnow.com.
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