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Dana Stanley
Greenbook’s Chief Revenue Officer
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Conducting A Strategic Intelligence Audit
Presented by SIS International Research
This presentation from SIS International Research shares fundamental information about a Strategic Information Audit - the value, process, methods, and output.
This content is also embedded as a presentation at the bottom of this page.
The Value of a Strategic Information Audit
- Tells you what you don't know
- Confirms/Does not confirm what you suspect
- Is a "second opinion"
- Identifies problem areas
- Identifies areas for improvement in the project management process
- Enables you to "audit the progress" of project management
What is a Strategic Information Audit?
Definition: A survey of the project management team.
- Procurement process
- Project leader
- Allocation of human and capital resources
- Audits the vendor's performance
- Audits the output of the project
- Audits compliance
Who Conducts the Strategic Information Audit?
- Preferably: An outside consulting or research firm with expertise in audits
- An internal team that is not a "stakeholder" in the process
Research Methods
- Application of traditional market research qualitative and quantitative research methodology
- Qualitative: In-depth face-to-face interviews with project management team
- Quantitative methods: telephone, face-to-face and web surveys which rate and rank project management procedures
- Focus groups: group discussions with key project team members
- Review of vendor selection process [traditional "paper trail" review methods]
Output
- Qualitative Assessment of degree of compliance with original project management objectives, budget, contracting, performance
- Quantitative Assessment of the percentage deviation from the expected project performance
- Comprehensive recommendation for future project management procedures
Critical Success Factors
- To prevent "sabotage" of the audit, secure "buy in" from senior management [CEO, COO, CIO]
- Use an outside firm which does not have "threat" power to the reputation of the elimination of jobs as a result of the audit
- Hold initial briefing meetings to explain the objective, scope and the output of the audit
This article was provided by SIS International Research. Visit their website at www.sismarketresearch.com.
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