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Dana Stanley
Greenbook’s Chief Revenue Officer
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Doing More with Less: Getting Greater Value from Mobile Quant
Presented by TRC Insights
Presentation by Michael Sosnowski, Executive Vice President Technology and Telecom at TRC Research.
In this session we’ll look to expand our definition of what “more with less” means with respect to mobile MR, and use examples from traditional online studies to challenge existing assumptions about what will and will not work on a mobile device. We will also present data from a recent effort to conduct effective and rigorous Max-Diff-like research among a population of on-device respondents.
This content was provided by TRC. Visit their website at www.trchome.com.
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Fort Washington, Pennsylvania, United States
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