Fergus Clarke Appointed Head of Middle East, North Africa for StrategyOne

Monday 30 July, 2012, ABU DHABI - StrategyOne, a full-service strategic research firm owned by Daniel J. Edelman Holdings Inc., has named Fergus Clarke head of its Middle East and North Africa research division. Clarke heads up a growing StrategyOne team, located in UAE that combines stakeholder perceptions, local community research, and social and traditional media analysis to provide clients with brand and communications insights.

Fergus has led StrategyOne’s Abu Dhabi office since January 2012. He brings a decade of experience and has led diverse research projects in branding, customer experience, and digital across Africa, Asia, Europe and the Americas. The announcement comes on the heels of rapid Middle East growth for StrategyOne including work in both the public and private sectors.

“Fergus brings an entrepreneurial spirit, deep research knowledge and a MBA mindset to integrate brand insights, stakeholder communications, and social media trends for our clients,” said Laurence Evans, StrategyOne’s president of international operations. “The UAE is a vital hub for StrategyOne growth in the Middle East and Fergus is bringing the best of international research techniques to benefit UAE, GCC and MENA clients.”

Steve Lombardo, StrategyOne global CEO, added: “We strongly believe that research today is about the intersection of big data with beautiful data. Fergus is perfectly suited to drive the integration of multi-audience insights with digital analytics and compelling visual storytelling.”

About StrategyOne

StrategyOne is an insights-driven strategic consulting firm owned by Daniel J. Edelman, the world's largest independent PR company. StrategyOne provides evidence-based stakeholder insights, analysis and media measurement to corporate, organizational and governmental clients globally. The firm specializes in reputation, branding and communications research. Headquartered in Washington, DC, StrategyOne also has U.S. offices in Atlanta, Chicago, Houston, New York, Rochester (NY), San Francisco, Seattle, and San Mateo. International StrategyOne offices are located in Abu Dhabi, Brussels, Dubai, London and Paris. Visit www.strategyone.com for more information.