GfK Names Kahlert as Managing Director of GfK MRI

NEW YORK July 18, 2013 - GfK has appointed Florian Kahlert as Managing Director of GfK MRI, a highly respected research brand and leading source of insight on US media and consumers. Kahlert, who currently serves as Managing Director of GfK’s Digital Market Intelligence and Media & Entertainment groups in the US, will assume his new role on August 1, 2013. 

 

“I am very pleased to be joining such an esteemed media and consumer insights team, and to have the opportunity to lead GfK MRI into the next phase of its extraordinary growth and development”

 

GfK MRI's Survey of the American Consumer® is the industry standard for US magazine audience ratings and informs the majority of media and marketing plans in the country. In addition, GfK MRI has developed an array of innovative products and services that leverage the Survey’s vast database of media usage, demographics, psychographics, and consumer behavior. 

 

Kahlert has been instrumental in growing companies in the media and digital technology space since 1997. In 2008, he joined Dimestore (later acquired by GfK) as Vice President of Product and Operations and led the product development and market introduction of its real-time campaign effectiveness measurement and optimization solution. 

 

Previously, Kahlert was Vice President at Right Media (acquired by Yahoo! in 2007), building the client services and training teams and establishing its international presence. Between 1999 and 2005, he was one of the initial executives at InsightExpress and received a patent for an online respondent recruitment methodology he developed there. Kahlert also built a custom panel practice at IE that grew to more than 15 custom panels in the first year alone. 

 

“We are thrilled to have a leader of Florian’s perception, experience, and energy take the reins of GfK MRI,” said Tom Dailey, COO of GfK Consumer Choices North America. “He holds a strong commitment to the research standards that have been one of the brand’s hallmarks in the marketplace. In addition, Florian will bring an insider’s knowledge of digital research to bear on our drive to take GfK MRI to the next level of growth and innovation.” 

 

“Florian possesses a unique combination of vision, hands-on engagement, and collaborative ease,” said Stefan Raum, GfK’s Global Head of Audience Measurement. “As GfK MRI continues to mine the potential of innovative measurement and reporting, and taps into the resources of GfK’s global family of experts and resources, Florian will provide solid direction and focus. We feel lucky to have him assume this key role at such an important moment in GfK MRI’s evolution.” 

 

“I am very pleased to be joining such an esteemed media and consumer insights team, and to have the opportunity to lead GfK MRI into the next phase of its extraordinary growth and development,” said Kahlert. “There are few research brands with GfK MRI’s cachet and depth of knowledge about the American consumer; bringing that learning to the market with care and an eye to changing needs of clients will continue to be our top goal. GfK MRI possesses the resources and wisdom to become an even greater force in consumer insights.” 

 

GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion. 

 

 

This content was provided by GfK. Visit their website at www.gfk.com.