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Dana Stanley
Greenbook’s Chief Revenue Officer
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[Webinar] How Safeway Built a Fast and Effective Innovation Process by Leveraging Design Thinking and Agile Market Research
"It's gotta be faster, smarter, better." - Nicku Bruce
Everyone understands the importance of getting consumers involved early in the innovation process. But when faced with the pressure of needing to move quickly, it can sometimes be easier said than done. Safeway Consumer Brands decided to implement design thinking and agile market research to help grow consumer brands within various categories, gain efficiencies and get to market fast!
Safeway and GutCheck will share:
- An overview of design thinking and how it can improve your development process
- How Safeway has integrated design thinking in to their innovation process
- How they are leveraging Agile Market Research to get to market faster
- Case studies and examples
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