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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
How to measure the value of a brand?
Presented by TRC Insights
Knowing how to price your product that you can optimize your ROI is key. This video explains various ways to measure the value of a brand and talks about a discrete choice conjoint technique as a perfect approach to measuring the value of a brand.
The brand has value but do you know effective means to find out its value in dollar terms? Knowing how to price your product that you can optimize your ROI is key. Why is it that different brands can charge more than others for essentially the same product?
This video explains various ways to measure the value of a brand and talks about a discrete choice conjoint technique as a perfect approach to measuring the value of a brand. Businesses use discrete choice conjoint to identify the premium that you can charge for your brand or how low you have to be priced to compete with stronger brands. A simulator is provided and that allows to alter the different features of the product like color or size.
This content was provided by TRC. Visit their website at www.trchome.com.
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