Ipsos Loyalty and Survey Analytics Partner to Create Ipsos Loyalty Engagement Panel Mobile Network

NEW YORK and SEATTLE, Nov. 22, 2011 – Ipsos Loyalty has partnered with survey software firm Survey Analytics to offer clients mobile research panel capabilities through the Ipsos Loyalty Engagement Panel Mobile Network offering.

The Ipsos Loyalty Engagement Panel Mobile Network offers clients the ability to recruit mobile research panels using a controlled, “by invitation only” method. Panelists are sourced from the customer databases of partner companies, which come from a variety of industries that include financials, grocery retail, drug stores, travel, consumer product, and entertainment companies. The Engagement Panel offering allows panelists to provide qualitative feedback on ideas, allows panelists to talk to each other, allows panelists to come up with their own ideas and allows panelists to have other panel members vote on them. Panelists can also receive surveys based on location; their smartphones get alerted once a survey is sent to them or once another panelists comment on a common topic. Customers can also be recruited on-location using QR-code technology.

Survey Analytics is a leader in mobile market research technology with its groundbreaking Survey Swipe and Survey Pocket mobile applications for mobile panels and in-person data collection, respectively.

Ken Peterson, COO of Ipsos Loyalty stated, “Ipsos has always been a leader in adopting new methodologies to offer clients the latest and best innovations to provide market insights. The introduction of the Ipsos Loyalty Mobile Network is another way Ipsos Loyalty is staying on the forefront of innovation. We evaluated the best mobile survey technology available in the market, and it was an easy decision to partner with Survey Analytics.”

Vivek Bhaskaran, CEO of Survey Analytics said, “We are very pleased to partner with Ipsos Loyalty. This partnership will bring tremendous benefit to Ipsos clients and further our vision of rapidly advancing mobile market research.”

SurveySwipe, a division of SurveyAnalytics launched in October of 2010, allows for a smartphone based research across all major platforms - iPhone/iOS, Android, Blackberry and Windows Phone. With, integrated analytics along with "in-the-moment" data collection, SurveySwipe is the trusted choice for mobile research for companies like Zynga, CareerBuilder and Melbourne Airport.

 

About Ipsos Loyalty

Ipsos Loyalty is a global, specialized practice dedicated to helping companies improve business performance through customer satisfaction management, customer relationship management, and employee climate management. Ipsos Loyalty provides a state-of-the-art approach to customer-driven business performance through a modular suite of innovative research tools that provides an integrated framework to identify complex global business solutions. Ipsos Loyalty is an Ipsos company, a leading global survey-based market research group. To learn more, visit www.ipsosloyalty.com.

 

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world. In 2010, Ipsos generated global revenues of €1,140.8 million. Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.

 

About Survey Analytics, LLC

Survey Analytics is a recognized leader in opinion and market research. The company offers an enterprise grade research platform for collecting feedback to enable businesses, governments and consumers to participate and learn from each other. Through its core businesses of Surveys, Crowdsourcing, Panel Management and Polls -- Survey Analytics listening systems enable businesses, organizations and governments to touch their customers and constituents through all major channels -- including Web, Email, Social Media and Mobile. The self-service and cloudenabled platform empowers companies to execute and deliver on research in real time and on a global scale. Selected customers include companies like Motorola, McGraw Hill, CareerBuilder and Agencies of the US Federal government including the FCC, USPS and the GSA. For more details, go to www.surveyanalytics.com.

SOURCES Survey Analytics, Ipsos Loyalty