Perception Research Services Opens Rome Office

Perception Research Services International (PRS), a global leader in packaging and shopper research, has opened a new office in Rome, Italy.

Fort Lee, New Jersey (July 23, 2012) – Perception Research Services International (PRS), a global leader in packaging and shopper research, has opened a new office in Rome, Italy.

The new office, located at Viale Gianluigi Bonelli 40, will focus on providing local and regional client service to PRS’ many European-based clients. PRS professionals in Rome include Roberto Fois an Account Manager who will service clients and provide client consultation and engage in business development; and Gianluca Sacchet, who will manage custom qualitative and quantitative studies to guide, assess and improve packaging and shopper marketing efforts.

“The opening of PRS’ office in Rome is another important step in providing the local expertise and service that our clients expect. Along with our offices in London, Geneva, Singapore and Mexico City, it reflects our commitment to being a truly global research partner and expert advisor,” said Scott Young, President of PRS, International.

PRS was founded in 1972 and pioneered the application of eye-tracking to advertising and packaging research. Today, PRS is among the world’s twenty-five largest research firms, with over 200 employees around the globe – and a trusted partner to many of the world’s largest CPG companies, including Kraft Foods, Procter & Gamble, HP, and Johnson & Johnson among many others.

PRS focuses on primary research to help clients “win at retail” through effective packaging, merchandising and shopper marketing. The company’s recent innovations include PRS Mobile Eye-Tracking (for in-store shopper research), PRS Virtual Aisles (for pre-testing new shelving, packaging and merchandising systems) and facial coding (for gauging emotional reactions to packaging and POS efforts).

About PRS

Since 1972, Perception Research Services International (PRS) has specialized in research to help clients “win at retail.” PRS now conducts over 800 custom studies annually to help marketers deepen their shopper understanding and develop more effective packaging, category management and in-store marketing solutions. For more information visit www.prsresearch.com.