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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Product Configuration with Michael Sosnowski
Presented by TRC Insights
Consider a person who wants to buy a personal computer. The customer can select exactly the combination desired, subject to a price constraint. Would it be possible to use such a process for research?
Consider a person who wants to buy a personal computer. A simple way to do it would be to go to the website of a computer manufacturer and essentially "build" a computer. The firm provides the options for various components such as monitor size and cpu speed along with specific prices. The customer can select exactly the combination desired, subject to a price constraint. When all of the options are considered, the consumer is choosing a specific computer that fits the budget from among several thousand computers. Yet the process can be completed quickly, efficiently and can be almost enjoyable for the customer. Would it be possible to use such a process for research?
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