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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
The Research Community That Is Always On
This presentation will discuss the use of a mobile community application that allows the community participant to be connected to the research community 24/7, and what impact it has on engagement, results and insights stemming from the community. Best practices towards boosting community engagement, and what the role of mobile therein is, will be shown. That includes the use of gamification in communities, and the way this also takes a prominent role in the mobile application we developed, so that the experience cross platforms is similar and serves the same purpose: making research fun and getting better insights.
Presentation by Filip De Boeck, Country Manager US / Managing Partner at InSites Consulting.
This content was provided by InSites Consulting. Visit their website at www.insites-consulting.com.
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