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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Using Digital Qual to Understand Key Moments in Product Transitions
In this presentation, we will present a case study demonstrating how digital qualitative research was used to understand the customer experience of a disparate group of mom’s transitioning their infants and toddlers into the next size diapers.
Key takeways from this talk will be:
- Understanding opportunities in product transitions
- Key blind spots and decision points
- How to use digital qual to capture consumer purchase moments of truth
Presentation by Steve August, CEO at Revelation and Andrew Sauer, Senior Researcher Baby Care at P&G.
This content was provided by Revelation. Visit their website at www.revelationglobal.com.
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