[Webinar] Dare to Compare: Guide for Comparative Claim Substantiation

Comparative advertising claims can equally set businesses apart and ignite legal issues. Legal disputes are often drawn out, and difficult to navigate without assistance. But navigating the laws of comparative advertising doesn’t have to be such a difficult process. Understanding the standards for research evidence to support comparative claims can save you months of duress. Based on the recently released international text, three of the ‘Dare to Compare’ authors will walk you through the steps of managing claim substantiation, through authoritative opinions and real world examples.

View the recording by registering below and learn how to:

• Identify alerts to potential competition issues and legal concerns
• Navigate accepted industry standards and practices
• Implement standards governing research evidence in support of advertising claims

 

Speakers:

 Dr. Ruth Corbin, Chair, CorbinPartners, Inc.

Dr. Corbin is a recognized expert in marketing and intellectual property assessments, and is widely published on matters of survey evidence and risk management. She has been named among Canada’s Top 100 Most Powerful Women Entrepreneurs.

 

David Mallen, Co-Chair, Advertising Disputes and Retail & Consumer Brands, Loeb & Loeb LLP

Mr. Mallen is an advertising and media attorney, representing clients in litigation and alternative dispute resolution. As former deputy director of the National Advertising Division (NAD), he has extensive experience defending and challenging claims before self-regulatory bodies.

Rebecca Bleibaum, President/Chief, Sensory Intelligence, Dragonfly SCI, Inc

Ms. Bleibaum is a recognized expert on sensory science, co-developing the UC Davis Extension’s “Applied Sensory & Consumer Science Certificate Program”. She is also past Chair for ASTM E-18 on Sensory Evaluation.

 

Webinar sponsored & presented by:

CorbinPartners is an established provider of precise and reliable business intelligence and forensic market research. CorbinPartners’ work products form part of essential due diligence for high stakes business decisions, risk analysis, regulatory matters, negotiation and litigation. For more information, please contact 416-413-7600 or www.corbinpartners.com