[Webinar] The Hows & Whys of Survey Research

Click here to view the webinar recording.

Organizations today rely on survey research to gather much-needed business intelligence. For example, surveys can help you understand customer preferences about a particular product, gauge employee satisfaction or identify market opportunities. To get reliable results for your survey research, you must be able to plan the survey research project, collect data, access and manage the data easily, as well as report the results. IBM SPSS predictive analytics technology can improve your results and make the entire survey research process easier and more effective.

View the webinar recording. You will learn how IBM SPSS technology can help you: 

• Streamline your survey research process and be more effective
• Understand opinion drivers
• Access and manage data easily
• Perform analysis as well as report actionable results
• Build a model to predict future opinions
• Get your point across with reports that are easy to interpret

Speaker:

Alex Oftelie

IBM Client Technical Professional

IBM

Alex Oftelie is an analytics Subject Matter Expert for IBM where he specializes in helping clients understand and demonstrate the impact of business analytics. Alex’s specific areas of expertise include predictive modeling, business impact analysis, survey design and sampling methodology, analytics training, and analytics implementation. Prior to working with IBM Alex was an Advanced Analytics Consultant for the Gallup Organization, and served Director of Analytics at the consulting firm Bentz Whaley Flessner. He holds a Bachelor of Arts from St. Olaf College and a Masters of Public Affairs from the University of Minnesota.

Click here to view the webinar recording.