[Webinar] The Symbiotic Intersection of Data Science, Analytics & Marketing Research

Join us on Tuesday, November 27, 2018 at 12 PM EST. All who register receive a link to the recording.
 

You Will Learn:

• How organizations are using new data streams to architect outside-in approaches to more intimately understand consumers, streamline their operations, and ultimately create better experiences for their customers. Capitalize on the advances in data convergence to improve operations and CX! 
• How a combination of digital and physical location data can be leveraged to inform brand strategy. Who is your audience? Where can you find them? And which creatives cause them to change their behavior? The answers reside in their digital footprints. Learn to walk their walk and talk their talk.
• How your organization can leverage the latest technology to unlock the potential behind your existing research. Don't discard or dismiss consumer data collected from past research projects – you can mine valuable insights from it with the right approach

Register today!

Speakers:

  Dr. Reka Daniel-Weiner, Senior Data Scientist, Dstillery

Reka Daniel-Weiner is a Data Scientist at Dstillery in New York, where she uses behavioral and location data to inform and optimize machine learning systems which find prospective customers for brands and target them with display advertisements online. In addition, she is involved in developing digital intelligence solutions to help brands understand who their current and prospective customers are, and how to optimally reach them across different channels. In her recent work she has focused on determining the causal effect of online display advertisements on in-store purchase of consumer packaged goods. Prior to joining Dstillery, she was Postdoctoral Research Associate at the Princeton Neuroscience Institute. There she developed reinforcement learning models to explore human decision making in multidimensional environments. She received a PhD in cognitive psychology in 2012 from the Otto-von-Guericke University in Magdeburg, Germany.

  Kristi Zuhlke, CEO, Knowledge Hound

Kristi is an entrepreneur, idea generator, and global consumer insights expert with six years of proven strategic leadership experience at Procter & Gamble and three years of being the CEO of KnowledgeHound, a software start-up focused on the market research industry. Kristi is passionate about changing the way insights are activated and shared across organizations today.

  Camille Nicita, President & CEO, Gongos

As CEO of a company pioneering industry change, Camille understands what it takes to make business decisions while operating in volatile environments and building strong cultural buy-in. She believes operationalizing consumer-centricity as a strategy will have a harmonizing effect on decision-makers; and adopting an ‘outside-in’ approach to analyzing opportunity is essential in a world where data is trying to win. Beyond driving behaviors through communication design, knowledge activation, and change management initiatives, she serves as a chief integrator amongst once-siloed organizational teams.