[Webinar Recording] 360 Video Facilitation and Curation Tools for In-Person Interviews and Focus Groups

Market researchers have long been looking for a solution where they can stream in-person interviews and focus groups as well as from outside-facility locations such as a hotel, conference room or a home. As an answer to this need, Civicom Marketing Research Services developed CCam focus®, a portable 360 streaming solution with video curation capabilities for focus groups. CCam focus ensures every response is captured and key moments are saved for closer review. The result is no bad seat in the house for viewing focus groups.

It is a quality, cost-effective alternative to existing facility-based recording hardware and software. CCam focus equipment is flexible enough that it can be used in a facility where video recording and streaming exists without the need for tedious installation and can be used anywhere in the world.

CCam focus technology includes video curation tools that provide market researchers the opportunity to deliver more impactful reports through faster insights analysis and collaboration tools for client interaction.

During this webinar we will:

• Demonstrate how 360 video technology with built-in video insight tools can enrich the focus group experience and enable collaboration for a more impactful outcome
• Explore the benefits of having a unified solution for data collection and analysis where you can stream, record, and curate your multi-media content for use in client reports 
• Walk through a case study of how CCam focus was used to assist an outside-of-facility focus group

Speaker:

  

Irene Bocca, Business Development & Project Execution Manager, CCam focus, Civicom

As the Business Development and Project Execution Manager for CCam Focus, Irene provides her expertise in selecting and executing the right technology solutions for clients’ facility-based focus group sessions in order to achieve the most effective recording experiences for desired project outcomes. Previously Global Manager of Civicom Marketing Research Services, she is widely proficient in working with clients of every type and in web-enabled streaming media solutions in a market research environment.