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Becoming an insights-driven business yields several benefits, such as business growth, enhanced decision-making, and new revenue streams. In fact, insight-driven firms are 2x as likely to report double-digit year-over-year growth.
But, successful insights-driven business strategies don’t just focus on process and technology - they also require an internal culture conducive to sharing and engagement. Adopting an insights-driven strategy requires a transformation of how organizations operate.
So how can you approach building an insights-driven culture?
Learn how culture helps propel the power of technology in making insights actionable
Discover how to foster internal engagement to drive insights and knowledge sharing
Understand how to build an insights-driven culture
Speakers:
Derek Fetzer, Director of Customer Insights & Analytics, Regeneron
Derek has over 25 years of strategy, consulting, and market research experience. Prior to joining Regeneron, he worked for Johnson & Johnson and ZS Associates. Derek obtained both his MBA and MS in Industrial Engineering from Purdue University.
Jordan Slabaugh, Vice President, Marketing, Bloomfire
Jordan oversees go-to-market strategy and creating advocacy for the power of knowledge engagement at Bloomfire. She has 15 years of marketing and leadership experience at high-growth B2B technology companies and global marketing agencies.
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