[Webinar Recording] Consumer Centricity: A Fireside Chat with Pepsi Lipton

Becoming “consumer-centric” takes time, effort, and the right combination of resources. And, it’s well worth the effort! Why? Focusing business decisions around the needs and wants of your consumers allows you to fully represent the voice of the consumer, making products that they need in their lives. In addition, leveraging customer insights generates significant sales growth for your business. 

What processes and resources do you need to become more consumer-centric?

View the recording, you will learn: 

1. Tips and strategies on how to become consumer-centric

2. How to get stakeholders across your company on board

3. How to choose the right technology for your team 

4. How to access insights quickly and effectively 

5. A brief demo of how Stravito supports more consumer-centric work     

Speakers:    

       Neil Macfarlane, European Insights Director, Pepsi Lipton

Neil Macfarlane is a senior Insights professional with over 20 years’ experience working with leading FMCG brands on both agency and client side. He's currently the European Insights Director at Pepsi Lipton and has previously held roles with PepsiCo, Premier Foods and Danone among others. Neil is passionate about brands, branding and using consumer segmentation to benefit both consumers and business.

       Thor Olof Philogène, CEO & Co-founder, Stravito

Thor Olof Philogène is the CEO and co-founder of Stravito, an AI-powered knowledge management system for market research and insights with clients such as Electrolux, Carlsberg and Danone. Before Stravito, Thor was the Chief Revenue Officer at fintech company iZettle, which was since acquired by Paypal. 

 

 Tania Poelmann, Enterprise Business Development Manager, Stravito

Tania Poelmann is an Enterprise Business Development Manager at Stravito, where she helps some of the world’s largest enterprises create more value from better insights management. Prior to joining Stravito, Tania worked in Marketing at Advidi. Tania holds a B.A from Amsterdam University College.