[Webinar Recording] Findings & Trends from the GRIT Insights Practice Report

Can’t find the time to read the latest GRIT Report? No worries. Join us for an exploratory session that will highlight the biggest trends and most crucial takeaways from the latest edition. Gregg Archibald and GreenBook’s Nelson Whipple will bring you up to speed on the current trends in insights, what’s driving change and how suppliers and buyers are adapting. 

View the recording by registering below and learn:

• The must-know emerging methods used by top brands and researchers
• Which buzzwords are living up to the hype (and which aren’t)
• How to future-proof your researcher career
• What buyers really think about their suppliers

More about the GRIT Report: The Insights Practice edition looks at the inner workings and evolving nature of insights organizations and the role of insights professionals, both brand and supplier. This report explores the methodologies, tools, and approaches that are being used now and in the future. It also describes how the insights profession is changing and what it will take for market researchers to adapt and thrive.  This edition features the GRIT Future List, recognizing the emerging leaders of insights.

 

Speakers:

  Gregg Archibald, Managing Partner, Gen2 Advisory Services, LLC

Gregg Archibald is a marketing researcher and strategist dedicated to helping the research industry navigate the waves of change that are making the field both more challenging and more exciting. Gregg has spent most of his career helping Fortune 500 companies and advertising agencies deepen their knowledge of consumer trends and insights and using that knowledge to drive profit and growth.

At Gen2 Advisors he is dedicating his expertise and experience to fostering robust growth and healthy bottom lines in the research industry itself. After more than 20 years of experience with companies like AT&T, Capital One, Marriott, and GE Financial, the excitement and enthusiasm for marketing research is still there.  He holds an MBA from the University of Memphis.  He spends his time in Richmond, VA with his son and two dogs (one is a blue-ribbon Frisbee dog).

  Nelson Whipple, GRIT Research Director, GreenBook

Nelson brings over 30 years of market research experience to his consulting projects and role as Director of Research for GRIT. Much of his career has involved quantifying, analyzing, and simulating customer preferences to inform product development and marketing decisions in B2C and B2B markets such as mobile devices, personal financial services, CPG, industrial equipment, telecom services, and retail.