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Dana Stanley
Greenbook’s Chief Revenue Officer
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[Webinar Recording] How PepsiCo, Kraft Heinz & Unilever Are Shaping the Future of Research
The MR landscape is changing and innovation is now crucial to survival. If your company is going to thrive in the wake of shrinking budgets and evolving customers, then your insights team needs to disrupt its current processes.
Join Nick Graham (VP of Insights & Analytics at PepsiCo), Kim Spaid (Head of Consumer Insights for Joint Ventures at The Kraft Heinz Company), Elliot Roazen (Growth Marketing at Unilever) and Katie Gross (Chief Customer Officer at Suzy) for a discussion on the most effective ways leading brands have changed their approach to consumer insights to make better business.
View the recording to learn:
- How insights leaders at PepsiCo, Unilever & The Kraft Heinz Company bring the consumer into every business decision
- Why you need to disrupt your current processes
- How to change the way market research and consumer insights are managed within your organization\
Speakers:
Nick Graham - Vice President, Insights & Analytics, PepsiCo Beverages North America
Kim Spaid – Head of Consumer Insights for Joint Ventures at The Kraft Heinz Company
Katie Gross – Chief Customer Officer at Suzy
Elliot Roazen - Growth Marketing at Unilever
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