[WEBINAR RECORDING] How T–Mobile Used Simple Qualitative Research to Drive Conversion by 5X

In this live webinar recording, YouEye's Collin Sebastian and Juliana Holterhaus, PhD and T-Mobile's Hector Serrano Gutierrez provide an in-depth profile of how T-Mobile, the nation’s third largest wireless carrier, leveraged advanced qualitative technologies to deliver 15x the amount of insights, and increased their customer conversion by 500%.

By approaching qualitative research as a core component of their business strategy, T-Mobile used YouEye’s platform to optimize their eCommerce and brand key performance indicators, conducting remote, in-the-wild studies at an iterative, Agile pace.

This webinar provides a detailed outline of the strategy, approach, and results YouEye and T-Mobile partnered to execute, and the incredible results it produced for T-Mobile.

Watch the live recording today to also learn:

• How to design a research strategy that drives tangible performance in business KPI’s
• What technology can do to help automate manual processes and empower research analysis and findings
• How an agile, iterative approach to research can drive action within an organization and place research professionals as strategic leaders

COLLIN SEBASTIAN

Chief Product Officer
YouEye

Collin brings over 12 years of marketing and product leadership experience to YouEye, including four successful exits. As Chief Product Officer, he oversees the strategies for product development and market positioning, as well as the day-to-day operations for both teams. Prior to joining YouEye, Collin served as Director of Marketing at Ubiquiti Networks and held management roles at several high-growth startups. He is also an advisor to the nationally syndicated radio show Philosophy Talk.

JULIANA HOLTERHAUS

Head of Strategic Alliances
YouEye

Juliana joined the YouEye team in May of 2015 as Head of Strategic Alliances. With a background in decision sciences and psychological research, she enjoys engaging and problem solving with clients in the applied research and consulting space. Before joining YouEye, Juliana was General Manager of Lumi’s global market research business since May of 2011. She graduated with honors from Amherst College and received a Masters from Columbia University. Juliana recently completed her PhD in Psychology at Columbia University. Her dissertation research focused on the motivational science of mobile technology use and engagement.

HECTOR SERRANO GUTIERREZ

Senior User Experience Researcher
T-Mobile

Hector Serrano leads UX and Usability Research for T-Mobile.com, delivering insights to digital customer experiences. As America's Un-carrier, T-Mobile is redefining the way consumers and businesses buy wireless services through leading product and service innovation.

Hector’s work for T-Mobile is critical to delivering the Un-carrier brand experiences and superior User Experiences across the web, overseeing all in-person and online UX research for T-Mobile.com. In just two years, Hector has built a successful UX Research program that has delivered valuable feedback and insights from over 1,200 consumers in more than 50 UX research studies. Hector is also responsible for evangelizing UX research across Web marketing and e-commerce teams, supporting the strategy of new initiatives bringing users feedback as early as in discovery phase.