[Webinar Recording] No Methodology is the New Methodology: Taking a Hybrid Approach

Companies that rely on single methodology approaches in their research are resting on their laurels. 

Forget your loyalty to one particular methodology, you should be putting audience and research insights first with a mixed methodology approach to research.

With hybrid methodology, you can improve the inclusivity of your project’s sample frame by utilizing numerous channels that each have a particular audience strength. Plus, you can achieve response rates similar to landline phone dialing, without any noticeable response bias. 

Join Logit Group to learn how being methodologically agnostic helps deliver key insights.

View the recording. Participants will:

1. Discuss the strengths and weaknesses of the most widely used methodologies
2. Discuss how different methodologies have been used over time and how they have already begun to blend and overlap
3. Learn which blended approaches work based on the success of recent studies and projects
4. Reveal the cost benefits of a blended approach 
5. Look ahead to the future of hybrid methodologies

Speakers:

  Sam Pisani, Managing Partner, The Logit Group  

Sam’s vision has always been to reinvent and reinvigorate data collection within the research industry. Sam embodies the passion that the Logit team brings to research execution by staying at the forefront of technological and methodological trends.

  Chris Connolly, Vice President, The Logit Group  

With over 20 years of industry experience serving in leadership roles for both technical groups and project management teams, Chris is persistently focused on providing superior value and experience for his clients.