[Webinar Recording] The Evolution of Agile Insights: What You Need to Know in 2021

In 2021, 47% of market research pros plan to increase their usage of DIY research solutions, compared with only 27% who plan to increase investment in agencies.

The need for agile insights has accelerated and companies are investing in strategies that will help them evolve just as quickly as the world around them. This has meant bringing more research in-house and implementing research technology and methods that deliver answers for the business faster.

Join Priyanka Carr,  General Manager, Market Research of SurveyMonkey Market Research Solutions and Lenny Murphy, GreenBook’s Executive Editor and Producer in a conversation around trends in agile insights and how they are transforming how businesses go to market.

View the recording to hear from industry experts about:

• The digital transformation in market research technology, including AI & automation 

• The shift to in-house, and what brands can do to scale their research programs internally

• Additional ways brands are engaging with their consumers to gather insights

Speakers:

  

  Lenny Murphy, Executive Editor and Producer, Greenbook

 Priyanka Carr, General Manager, Market Research, SurveyMonkey

  Morgan Molnar, Director of Product Marketing, SurveyMonkey