[Webinar Recording] Voice of the Customer - Is It Really Necessary?

The Voice of the Customer (VOC) is more than just a passing fad; it’s key to a product’s success. Coming out of the pandemic, the traditional 10% success rate for new products is no longer acceptable. Hear why incorporating the customer into everything you do is critical to developing successful products post-pandemic. Learn how to gain your customers’ insights, inspiration, and validation.

View the recording and learn:

• Why the VOC is fundamental for your company to succeed in today’s competitive market

• How to set up and run an online community for authentic customer insights

• Tips to turn your VOC inspiration into new services

Speakers:

Allyssa Gresser, Executive Vice President, KL Communications

As Executive Vice President Allyssa Gresser works directly with each client to develop the best research strategies to meet their individual needs, with an emphasis on Customer Co-Creation and collaboration through online communities.

Nancy Stahl, Market Research Lead, Customer Experience, Con Edison

Ms. Nancy Stahl joined Con Edison in 2018. As lead market researcher, Nancy is responsible for managing all customer and employee research for Con Edison through its online communities and focus groups.