[Webinar Recording] Do looks matter... when it comes to your data? How to make data visualization techniques work for you.

If researchers don’t rethink the way they present data, they risk ceding their influence and importance to consultants and marketers who know how to tell a more compelling story. The benefit of this session is to understand if there is value to you, the researcher, in investing more time into visual data output. We offer insight to help you assess the impact of this new way of delivering information. This session will inspire you to change the way you approach presenting results, re-evaluating the time spent gathering data compared to the time spent in planning and preparing how to share it. You’ll be inspired to think of yourself as the one who delivers clear, sharp, rich business insights that make a difference to your clients, bosses and the C-suite.If researchers don’t rethink the way they present data, they risk ceding their influence and importance to consultants and marketers who know how to tell a more compelling story. The benefit of this session is to understand if there is value to you, the researcher, in investing more time into visual data output. We offer insight to help you assess the impact of this new way of delivering information. This session will inspire you to change the way you approach presenting results, re-evaluating the time spent gathering data compared to the time spent in planning and preparing how to share it. You’ll be inspired to think of yourself as the one who delivers clear, sharp, rich business insights that make a difference to your clients, bosses and the C-suite.

Keith Phillips

Senior Methodologist

SSI

Keith Phillips is the Senior Methodologist in SSI's Knowledge department. Keith's role at SSI includes conducting primary research projects, helping clients with the research issues they face on a day to day basis, training colleagues, and working to support companywide sampling initiatives. Prior to joining SSI in March of 2010, Keith was a Senior Research Manager in the Motion Picture Division of OTX Research, which he joined in 2004. In that role, Keith was a main point of contact for domestic creative ad testing, overseeing research projects from creation to completion. He was also in charge of a domestic syndicated movie tracking product used by many of the major motion picture studios. Keith is a regular speaker for the American Marketing Association (AMA) webinar series. He has presented webinars for the ARF, AAPOR, ESOMAR, and Quirk's.

Keith Phillips is the Senior Methodologist in SSI's Knowledge department. Keith's role at SSI includes conducting primary research projects, helping clients with the research issues they face on a day to day basis, training colleagues, and working to support companywide sampling initiatives. Prior to joining SSI in March of 2010, Keith was a Senior Research Manager in the Motion Picture Division of OTX Research, which he joined in 2004. In that role, Keith was a main point of contact for domestic creative ad testing, overseeing research projects from creation to completion. He was also in charge of a domestic syndicated movie tracking product used by many of the major motion picture studios. Keith is a regular speaker for the American Marketing Association (AMA) webinar series. He has presented webinars for the ARF, AAPOR, ESOMAR, and Quirk's.

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