[Webinar Recording] How to Leverage the Power of Automation for Faster, Agile Research

Automation is not a new concept in the market research industry, but the topic has evolved to take on a strategic role in industry conversations about the need for agile research. However, there is some ambiguity and confusion around what today’s state-of-the-art automation contributes and how it relates to the future of the industry.

To some, it signals brighter tomorrows: smarter research, completed more quickly and cost-effectively. For others, it evokes fears that new technology will mean losing the insights of experienced researchers and the skills of effective project managers. Both are valid viewpoints, but a more nuanced understanding is needed.

View the recording and learn:

• The 4 ways automation can solve a broad range of business challenges
• How automation is transforming the process and outcomes of traditional market research
• Demonstration of Research Now SSI’s SmartAR™ solution

Speaker:

  Adam Ramage, Product Manager, Research Now SSI

Adam Ramage serves as Product Manager and oversees Research Now SSI’s automated research solution, SmartAR™. Since joining the company in 2010, Adam has served in multiple functional areas across the business including panel, research and operations roles across the globe. In his current role, Adam has played an integral role in developing and launching the next generation of automated research solutions to simplify processes and automate cumbersome tasks for faster, agile research. Previously with AOL and SPSS, Adam has spent the last 17 years at the intersection of market research, innovation, and technology.