[Webinar Recording] Warm embrace or about face - how social should you be?

Market research has to adapt as the dynamics of the audiences change and the markets evolve. Increasingly, research activities need to deliver a more holistic view of the market, and this includes customer and employee views as well as consumer opinions. Social media can play a role in broadening the perspective of research in many different ways, and this webinar will explore some of these.

Join Terry Lawlor, EVP, Product Management, Confirmit, who will explore the different roles that social media play in gathering feedback and insight from different audiences for different use cases.

Listen today. You will:

• Examine the types of insights you can get from social media
• Learn where you should look to get these insights
• Learn which audience is best suited for social analysis