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Dana Stanley
Greenbook’s Chief Revenue Officer
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What's the Big Idea?
Most industries would agree that earning the coveted designation of “thought leader” is an important differentiator. This earned titled does not stem simply from outperforming the competition but rather from pushing the boundaries by introducing a new idea, view or method. Thought leadership requires ongoing corporate commitment, consistency and dedication. Learn four ways to optimize research-driven thought leadership when you read What’s the Big Idea?
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