Beyond the Punchline: Applying Comedy Techniques to Research with Viket Benzesin

Where do you unleash your creativity?

For Viket it is stand up comedy and ‘painting’ with Doritos.  In this week’s episode, we explore the intersection between research, improv, and comedy with our guest Viket Benzesin, a customer journey manager for Mars Pet Care as well as a stand-up comic. We learn about how improv strategies can benefit research by developing communication skills to non-researchers or fostering active listening and engagement. We explore not only how creativity can manifest in research but also our shifting relationship with creativity and access to information as AI permeates our day-to-day lives.

You can reach out to Viket on LinkedIn.

Many thanks to Viket for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.