DIY & Service: Adapting to Dynamism in Research

Many researches find themselves flexing between DIY and servicing— how can vendors serve them best?

Frederic-Charles Petit, CEO of Toluna, and Rob Wengel CEO of GutCheck join GreenBook’s host, Lenny Murphy, to discuss their recent merger and how they are catering to different facets of the research industry. Many companies’ insights strategies are becoming more dynamic, pulling different methods and approaches; making mergers, like GutCheck and Toluna a no brainer. Creating a ‘one-stop-shop’ is a trend we will likely see continuing in the MRX space with increasing acquisitions and changes.

You can reach out to Frederic on LinkedIn.

You can reach out to Rob on LinkedIn.

Many thanks to Frederic and Rob for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.