How to Deliver Quality Insights in a DIY World

In this episode:

This episode is hosted by Lenny Murphy, Executive Editor and Producer at GreenBook. Our sponsored guest is Lisa Wilding-Brown, CEO of InnovateMR. Many thanks to our episode sponsor, InnovateMR.

Lenny and Lisa break down the complex layers of do-it-yourself (DIY) research solutions vs. insights outsourcing. Listen in as they provide an in-depth analysis of sample supply challenges, survey design optimizations, and methodological approaches to maintaining data quality.

We’ll explore:

• Self-service research trends, and in-house research predictions for mega-brands like Walmart and Amazon
• The survey ecosystem and the fundamental dynamics of participant engagement
• Strategic partnerships and the roadmap to product expansion
• The maturation of online fraud and how to mitigate the risks
• The evolution of the competitive landscape and data value chain