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Improving Data Integrity in a Gig Economy
by Leonard Murphy
Chief Advisor for Insights and Development
Imagine a database of pre-verified respondents at the tip of your fingers. CEO of Echo MR, Kerry Hecht, joins GreenBook’s host, Lenny Murphy, to discuss her initiative to create a…
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Imagine a database of pre-verified respondents at the tip of your fingers.
CEO of Echo MR, Kerry Hecht, joins GreenBook’s host, Lenny Murphy, to discuss her initiative to create a quality network of survey participants to improve research processes. Similar to Upwork or Taskrabbit, Kerry imagines a gig economy model that benefits both the participant and the researcher. We explore how established profiles, better incentives, and attention to the participant experience all contribute to improved data integrity & research.
You can reach out to Kerry on LinkedIn.
Many thanks to Kerry for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, James Carlisle.
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Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook