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Insights Alchemy: Refining the Craft of Research
by Karen Lynch
Head of Content
How does the way we present our findings change the way they’re understood? Sarah DaVanzo, Chief Data Officer at Pierre Fabre, joins GreenBook’s guest host and Head of Content, Karen…
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How does the way we present our findings change the way they’re understood?
Sarah DaVanzo, Chief Data Officer at Pierre Fabre, joins GreenBook’s guest host and Head of Content, Karen Lynch to discuss her zine “Insights Alchemy“. Sarah embarked on creating a beautiful artifact to address the apparent ambiguity of the term ‘insight’ with varying definitions in the industry. The convergence of insights, art, and science result in a beautiful handbook where metaphor shows how we might refine and perfect the craft of insights.
You can reach out to Sarah on LinkedIn.
Check out the mentioned QRCA article here.
Many thanks to Sarah for being our guest. Thanks also to our producer, Natalie Pusch; our editor, James Carlisle; and our guest host, Karen Lynch.
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Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Market Research Institute International (MRII)
Editorial Team at Market Research Institute International (MRII)
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook