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Dana Stanley
Greenbook’s Chief Revenue Officer
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A carpet manufacturer was interested in understanding more about the dealer market
Presented by Geo Strategy Partners
CHALLENGE
A carpet manufacturing company needed to understand the dealer market, business dynamics, purchasing behavior, competitor offerings, dealer challenges and unmet needs.
SOLUTION
Telephone and face-to-face in depth interviews with dealers, mills and thought leaders.
RESULT
A complete and detailed report of findings including dealer perception of brands, value drivers, competitor offerings and service challenges. The client obtained enough competitor intelligence to launch a new strategy for brand service offerings and increased market share.
ABOUT THIS CASE STUDY
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