CENTRAL LOCATION TEST STUDY

Getting multiple recruiters
Huge number of respondents
Verification of respondents
Scheduling of respondents
Getting back-up respondents for the study
Screening respondents
Availability of resources needed in conducting CLT

Multiple Recruiters: Hired multiple recruiters to meet the target sample size for each city.

Multiple respondents: Assigned senior personnel to manage the huge number of respondents

Verification of respondent: Recruiters must collect a valid identification from each respondents for verification. An email
invitation were sent to each respondents to secure valid IDs. Respondents who did not reply on the email were given a
follow-up call to verify and get their valid IDs.
Schedule of the Respondents: The schedule, duration and venue of the study were shared to the respondents through email
or call

Backup respondents: Invited extra respondents for the study in case some of the original respondents backed out.
Screener: Our team were trained and project related documents were shared with the team to ensure right respondent was
recruited for the study

Resources: Checked all the necessary materials and resources needed in order to conduct the study.

This study helped our client understand how the Indian market consume their beers. Client was able to understand the
weaknesses in the current market players and was able to turn these into opportunities to create strategies in increasing
their market share. Key data acquired from the study were the following:

• What is the current and expected market size per segment and region over the forecasted period?
• What are the key market trends?
• What are the factors that drives the market?
• What are the major barriers/challenges to market growth?
• Who are the key vendors in the market space?
• What are the market opportunities for the existing and entry level players?
• What are the recent developments and business strategy of the key players?

Our market experts prepared an in-depth study on Beers that covers the competitive landscape and current positions of
major players in India. It also includes the market players’ current and previous strategies and business models. Lastly, we
have included a value chain analysis, that showed price points of beers in the market; this provided competitive advantages
to both current and new players.