Global safety science company wanted to understand the opportunity of delivering non-certification testing services

Client’s commercial & Industrial business unit is looking to include non-certification testing services in its offering.  Given that a number of competitors provided non-certification testing services, client wanted to assess the opportunity in terms of types of services, market size, price points, competitive landscape and market willingness to buy non-certification services from them.  Ultimately, should the opportunity be validated, they would need recommendations on how to go to market and how to strategically position themselves.

Exhaustive secondary research enhanced with 34 qualitative in depth interviews (IDIs) and 413 quantitative surveys with decision makers in industrial products manufacturing companies and subcontracted laboratories.

A thorough report depicting the types of non-certified testing categories, ancillary services and outsourcing practices across all industries.  Report included comparative graphs on tests done in house; tests outsourced by industry, by country, reasons for doing non-certified tests, testing behavior per country.  Also included were the estimated spend on testing (certified and non certified) per industry, country, major suppliers of testing services.  An assessment of the path to purchase included sources of information, departments that influence decision making, reasons for keeping certifications in-house or outsourced.  An analysis of the competitive landscape described supplier selection drivers, market share, unmet needs, supplier brand awareness, performances, satisfaction and compared supplier attributes.