High-Quality Responses, Geo-Targeting

Zesty Z, a new snack company with limited distribution, tight resources, and start-up staffing, desired to expand their business. They sought a cost-effective research partner to convince a major grocery retailer’s store buyers of the brand’s appeal among its own customer set. 

1Q worked with Zesty Z to test the level of demand and purchase interest in 6 core markets (Boston, Chicago, California, NYC, Denver, DC) spending only $100 per market. 1Q’s geo-targeting tools presented a highly sophisticated tool at incredible value. 

Equipped with extremely high top-two purchase interest scores of 80%+, their sales team was well-armed to convince buyers at major retailers of the local consumer interest in purchasing this product. This was a key factor that prompted immediate sell-in to a variety of new stores in each market they expanded to. Zesty Z used 1Q to successfully validate their product concept and in turn, achieve a major gain in product distribution.