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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Industrial Internet portal needed a market analysis to revamp their business model
Presented by Geo Strategy Partners
CHALLENGE
Internet procurement portal needed to revitalize and refocus its go-to-market strategy in order to gain critical market share and scalability.
SOLUTION
In-depth executive interviews (IDIs); online survey, customer satisfaction, decision-driver data analytics
RESULT
Geo Strategy Partner provided a direct customer evaluation of the client’s offerings verses competitors and substitute offerings; provided insights into strategic messaging and path to increased market share. We found fundamental barriers to scalability of the existing business model and recommended a sale to a larger company in an adjacent space.
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