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Dana Stanley
Greenbook’s Chief Revenue Officer
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Japanese food company needed a strategy to take a new soybean from seed development to crop production to food production
Presented by Geo Strategy Partners
CHALLENGE
Japanese food company developed a proprietary soy seed and needed a comprehensive plan for seed development, crop production, and product development.
SOLUTION
Secondary research; in-depth interviews; strategic analysis
RESULT
The company was able to enter a partnership with an agricultural cooperative to develop the seed and grow the production crop; enter into an alliance with a soy crushing facility; and set up a consumer-facing food products company. Geo Strategy Partners provided the business planning and partnership development.
ABOUT THIS CASE STUDY
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