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Dana Stanley
Greenbook’s Chief Revenue Officer
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Market research - Healthcare: Quantitative & Qualitative study – IVF Diagnostic
Presented by TforG Group
CHALLENGE
- Countries: Belgium, France, Turkey, Sweden, Canada
- Profile: Medical staff, Hospital procurement, regional/central decision makers
SOLUTION
Client
- Provides screener & discussion guide
RESULT
Phase I – Exploration:
- Target: N=60, N=12 per country
- Methodology: 60 minutes TDI
TforG
- Actions:
Recruitment
Moderation
Consolidation - Deliverables:
Word Transcripts
PPT Summary Report
Phase II – Pricing
- Target: N=150, N=30 per country
- Methodology: 30 minutes TDI
TforG
- Actions:
Recruitment
Facilitating
Consolidation - Deliverables:
Transcripts
ABOUT THIS CASE STUDY
Market research specialties
Presented by
Featured Expert
Understanding of how the healthcare system works, how healthcare is provided, the decision making process and the factors that affect the market.
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