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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Online learning company needed a market opportunity study to test the feasibility of introducing a new B2B business model
Presented by Geo Strategy Partners
CHALLENGE
This for-profit university wanted to test the concept of providing outsourced online course development and support services to the higher education market.
SOLUTION
We conducted over 50 qualitative and 200 quantitative customer interviews, conducted an online focus group, and performed extensive competitive intelligence.
RESULT
The research revealed that the hypothetical market was not as attractive as originally believed. As a result of our research and analysis, the client changed their market segment priorities and reevaluated their business model. Planned investment was saved as the company redirected efforts toward redesigning the conceptual business model based on market insights gathered.
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